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Model releases explained
What you're signing when you sign a release, and what to check first.
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Usage and rates, explained
What a job is really asking for: your time, where your pictures go, for how long and where in the world. Build the deal in plain words, then check any offer for the details that are missing.
Private by design. Everything runs in your browser. Nothing you pick or paste is sent or saved. We don't show average rates, because we haven't found a published, dated rate card for photographic models that we could honestly cite. See why there are no numbers.
1Which situation are you in?
Pick one for a short, tailored starting point. You can switch at any time.
The parts of a deal
Your time and your image are paid for separately
A booking usually has two halves: a fee for the hours you work, and a usage fee for how the pictures are used afterwards. Sometimes usage is included in the fee and sometimes it's paid on top, so always ask which.
2Usage builder
Pick what the client wants. You'll get a plain summary of what they're asking for, the questions to ask, and a sense of how wide the deal is. It's a guide, not a price: wider usage is a reason to talk about a higher fee, never a figure.
3Quote checker
Paste a job offer, brief or booking message. We look for the details every paid job should spell out and tell you what's missing, with a polite reply you can send to ask for them.
Try an example:
Paste an offer or load an example, then press Check this offer. Your results appear here.
Why there are no average rates here
No published model rate card
Equity, the UK union for models, negotiates industry standard London Fashion Week show rates, fitting fees and usage rights with the British Fashion Council, but the figures aren't on its public page, so we can't quote them.
Blog "averages" aren't evidence
Rates you'll see online usually come from one person's market, one agency's price list or a survey you can't check. Usage, territory and duration change a fee so much that a single average can mislead you.
The numbers we do show
Only legal thresholds from official sources, each with its year: the UK VAT registration threshold and the New York Fashion Workers Act rules on commission and overtime. They're rules, not rates.
If you're with an agency, your booker negotiates the fee and usage for you. If you're freelancing in the UK, Equity offers members a template contract and legal help to recover unpaid fees or breaches of usage.
Honest limits
- General information, not legal, tax or financial advice. Rules differ by country and change, so check the official source for where you live and work.
- The "how wide" indicator is our own rough guide built on one principle from the BFMA: more media, longer use, more markets and wider exclusivity push a fee up. It isn't an industry formula and never a price.
- The quote checker matches words. It can miss details written in unusual ways and can't tell you whether an offer is fair or genuine. For warning signs of scams, use Scam shield.
- We show no rate figures because we found no published, dated source for photographic model rates we could cite. Legal thresholds shown are for the UK and New York State only.
- Nothing here has yet been reviewed by an agent, union official or lawyer. That review is planned for a later phase.